I believe it's really important to represent yourself in business with clear and consistent branding and imagery. That also includes putting out professional images of yourself that your clients can relate to, and that represent your brand in the best possible way. I have worked with many businesses over the last few months that all wanted to portray different messages for their business. I have worked with PR consultants, Career consultants, Life Coaches, Personal shoppers to name a few.
It's important to use a good photographer that will take their time to understand you and your business goals. This is what I do in every portrait shoot that I do, I take time to talk to my clients and go through who they are, what image they want to portray and also look at how they want to brand themselves.
Social media plays a big part in any business, not only is it important for you to have clear professional images for your website but it is also important for you to have imagery that people will want to look at, follow and relate to. Make sure you use a professional photographer so that you are provided with exciting content for your social media.